A Message from General Motors President Mark Reuss

Advanced driver assistance technology and fully autonomous vehicles are no longer just concepts of the future they are present on our roads today. GM Mark has been at the forefront of this technological revolution, having introduced the world’s first truly hands-free driver assistance technology, Super Cruise, in 2017. Today, General Motors President Mark Reuss continues its mission to advance hands-free driving for consumers while also pursuing fully autonomous driving through its collaboration with Cruise.

The Importance of Safety in Autonomous Vehicle Deployment

GM Outlines Plans To Capitalize On Future Of Personal Mobility
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As fully driverless vehicles become more prevalent, particularly in ride-hail services like those in San Francisco, safety remains paramount. General Motors prioritizes the safe development and deployment of both advanced driver assistance systems (ADAS) and fully autonomous vehicles (AVs). This dedication is crucial to earning and maintaining the trust of consumers, many of whom, according to a recent Pew Research Center survey, are cautious about the readiness of driverless cars.

GM’s Commitment to Zero Crashes

At GM Mark, the overarching goal is to eliminate human driver error, thus reducing the number of crashes. This vision extends beyond merely creating safe driving conditions; it aims to enhance mobility for those who are currently unable to drive due to age, disability, or other factors. GM’s Mark focus on testing, validation, and improvement of hands-free driving technologies underscores this commitment.

Key Areas of Focus for Safe Hands-Free Driving

Rigorous Testing and Validation

The cornerstone of GM’s hands-free technology deployment is its robust testing and validation processes. By leveraging both virtual simulations and real-world driving scenarios, GM Mark ensures that Super Cruise is thoroughly assessed and refined before reaching customers. This meticulous approach helps in anticipating and addressing various driving situations, thereby enhancing safety and reliability.

Comprehensive Sensor Integration

Super Cruise employs a suite of sensors, including real-time cameras, radars, GPS, and LiDAR mapping, which work together through sensor fusion. This integration creates a sensory field around the vehicle, helping to maintain lane positioning and improve the driver’s comfort and convenience during hands-free driving.

Driver Attention Systems

GM Outlines Plans To Capitalize On Future Of Personal Mobility
Image by : gm.com

An industry-first, GM’s driver attention system monitors the driver’s head position and gaze, providing visual and audio alerts to ensure the driver is attentive and ready to take control if necessary. This system includes multiple escalation levels to ensure the driver’s awareness and responsiveness, enhancing overall safety.

Collaboration and Consumer Education

Monitoring and Collaboration with Public Sector

GM Mark collaborates with local Departments of Transportation to keep its mapping data current and to monitor road conditions, including construction zones. This collaboration helps maintain the accuracy and reliability of Super Cruise’s navigation capabilities.

Educating Consumers and Stakeholders

Consumer education is vital to fostering comfort and confidence in hands-free vehicle technology. GM Mark invests significant resources in educating not only its customers but also policymakers and community leaders about the safe use and benefits of these advanced technologies.

Achievements and Future Goals

GM’s dedication to safety and continuous improvement is evident in its milestone of more than 70 million hands-free miles driven with Super Cruise. The company continues to analyze data, refine technologies, and evolve its systems to ensure they meet the highest safety standards before reaching the market.


Mark Reuss, President of General Motors, emphasizes the importance of building consumer trust through safe deployment practices. GM Mark is committed to integrating safety into every aspect of its driver assistance and autonomous driving programs, aiming to unlock success and safety for all drivers. The future of driving is exciting, and GM is leading the way by ensuring these innovations are both groundbreaking and safe.

GM’s focus on rigorous testing, advanced sensor integration, and comprehensive driver attention systems ensures reliable and secure technology. With milestones like Super Cruise achieving over 70 million hands-free miles, GM Mark is committed to eliminating driver error and enhancing mobility for all, while educating consumers and stakeholders about the benefits and safety of advanced driving technologies.

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