The martini has long been a classic cocktail choice for many, with its simple yet sophisticated blend of gin and vermouth. However, over the years, the martini has undergone quite the transformation, with bartenders getting creative and adding their own unique twists to the iconic drink. With this evolution, though, has come a steep increase in price, leaving many to wonder: when did the martini become so costly?

In the early 1900s, a martini was a fairly straightforward drink, consisting of gin, vermouth, and perhaps a dash of bitters. It was a popular drink among the wealthy and elite, and was often served in the finest restaurants and hotels. As the years went on, the martini began to take on new forms, with variations including the dirty martini (with added olive brine), the Gibson (with a pickled onion), and the Vesper (with vodka and Lillet Blanc).

As the martini became more popular and more bartenders began to put their own spin on it, the price of the cocktail began to rise. However, it wasn’t until the rise of craft cocktails and mixology in the early 2000s that the cost of a martini truly skyrocketed. With bartenders using rare and expensive ingredients, such as artisanal bitters, hand-crafted ice, and boutique spirits, the cost of a single cocktail could easily exceed £15 or more.

Part of the reason for the increase in cost is the attention to detail that mixologists put into each cocktail. The art of mixology involves much more than simply mixing ingredients together; it requires a deep understanding of flavor profiles, balance, and technique. A good mixologist will carefully measure out each ingredient, use high-quality ingredients, and take the time to properly shake or stir the cocktail to ensure it is perfectly balanced and well-mixed.

Another factor contributing to the rise in price is the use of rare or hard-to-find ingredients. Many mixologists pride themselves on using small-batch or artisanal spirits, which can come with a hefty price tag. Additionally, the use of unique bitters or liqueurs can add to the overall cost of the cocktail.

While some may balk at the high cost of a martini, others argue that it is worth the price for a well-crafted and delicious cocktail. In fact, some even consider the high price tag to be a mark of quality, as it shows that the bartender has taken the time and care to craft a truly exceptional drink.

That being said, not everyone can afford to drop £20 on a single cocktail, no matter how good it may be. For those on a budget, there are still plenty of options available, such as ordering a classic martini or opting for a less expensive cocktail.

In the end, the evolution of the martini from a simple gin and vermouth cocktail to a complex and costly masterpiece is a reflection of the changing times and the growing interest in mixology and craft cocktails. Whether you prefer a classic or a creative martini, there is no denying that the drink has come a long way from its humble beginnings.