Spinnin’ Records, one of the world’s leading dance music labels, has announced a new animated shorts series to celebrate reaching 30 million subscribers on its YouTube channel. The series will feature animated versions of some of the label’s biggest hits, including tracks from artists like Tiesto, Afrojack, and Martin Garrix.

The announcement comes as YouTube Shorts, the platform’s new short-form video feature, gains popularity among users and creators. With the rise of TikTok and Instagram Reels, YouTube has been trying to capture a slice of the short-form video market, and the success of YouTube Shorts could help the platform maintain its dominance in the video-sharing space.

Spinnin’ Records has been one of the early adopters of YouTube Shorts, using the feature to promote its latest releases and engage with its audience. The label’s decision to launch an animated shorts series is a creative way to celebrate its milestone and generate buzz around its brand.

The animated shorts will feature Spinnin’ Records’ iconic logo, as well as original illustrations and animations. The first episode, which premiered on May 2, features a reimagined version of Tiesto and KSHMR’s hit song “Secrets.” The video has already amassed over 100,000 views in just a few days, signaling the potential success of the series.

Spinnin’ Records has a history of using animation in its music videos, with iconic videos like Martin Garrix’s “Animals” and Tiesto’s “Red Lights” featuring distinctive and memorable visuals. The label’s decision to create an animated shorts series for YouTube is a natural extension of this approach, and it allows the label to reach a new generation of music fans who consume content on digital platforms.

In a statement, Spinnin’ Records’ CEO, Roger de Graaf, expressed his excitement about the new series: “We are thrilled to celebrate reaching 30 million subscribers on our YouTube channel with this animated shorts series. Animation has always been an important part of our visual identity, and this series allows us to showcase our music in a fresh and innovative way.”

The series is set to feature some of Spinnin’ Records’ biggest hits, as well as new and upcoming tracks from the label’s roster of artists. The label has been at the forefront of the dance music scene for over two decades, and its YouTube channel has become a go-to destination for dance music fans around the world.

As YouTube Shorts continues to gain traction, it will be interesting to see how other creators and brands leverage the feature to promote their content and engage with their audiences. Spinnin’ Records’ animated shorts series is a great example of how a brand can use the feature in a creative and engaging way, and it could inspire other labels and artists to follow suit.